Loyalty & Retention

Acquisition gets a lot of attention, but the harder, more valuable problem is getting someone to come back. This category covers gamified loyalty and retention, the mechanics brands use to turn a onetime visitor into a repeat customer. You will find examples of point collection systems, streak based engagement, milestone rewards, and re engagement campaigns that keep an audience coming back across weeks or seasons, not just converting once. Unlike a single spin the wheel promotion, loyalty mechanics are built to compound over time. Focuses on the campaign structures and reward logic that make that compounding actually happen.