ROI of Fun: The Business Impact of Gamified Campaigns In today’s crowded digital landscape, attention has become a scarce resource. Every day, consumers and business audiences alike scroll through oceans of content, ads, videos, emails, and social posts, all competing for a few seconds of mindshare. Amidst this chaos, one Read more
The Great Play Divide: Why B2B Brands Need to Loosen Up Let’s face it, B2B marketing has long suffered from a serious case of seriousness.While B2C brands run playful, viral, meme-worthy campaigns that make people laugh and engage, B2B brands often default to jargon, whitepapers, and “mission-critical solutions.” Somewhere along Read more
The Psychology of Play: Why Gamification Works (Even for Serious Businesses) In today’s digital world, where attention spans are measured in seconds, brands face a tough challenge: how to keep people engaged long enough to make an impact. The answer might just lie in something ancient, play. Gamification using game Read more
Business at the Point of Play: how gamification captures attention, data, and sales Marketing used to be about nudging people toward a form or landing page. Today, the highest-value moment is often during play, when people willingly invest attention, reveal preferences, and make choices. I call that moment the Point Read more