Webinar Gamification: How to Boost Engagement on Any Platform

Many webinars lose their audience early. People open email. They check Slack. They leave the tab running and walk away.

You can win them back with play. Gamification gives attendees a reason to act, not just watch. It also gives you something a slide deck never will: data on who they are and what they want.

Playly makes that easy, on any webinar platform. You build a branded game in minutes. Attendees open it from a QR code or a link, on their phone or in a new tab. Zoom, Teams, Google Meet or Webex: it does not matter. Every play adds a name to your lead list.

This guide shows you how to add Playly to any webinar. You will see which game fits each goal. Then you get a simple plan for before, during and after your next webinar.

Works on any webinar platform

Playly games run outside your webinar tool. So you need no plugin, no app install and no admin rights. If you can share a slide or post in chat, you can run a Playly game.

Your platform	How attendees join the game
Zoom	Scan the QR code on your shared slide, or tap the link in chat
Microsoft Teams	Scan the QR code on your shared slide, or tap the link in chat
Google Meet	Scan the QR code on your shared slide, or tap the link in chat
Webex	Scan the QR code on your shared slide, or tap the link in chat
YouTube or LinkedIn Live	Scan the QR code on screen, or tap the link in the description or comments
In-person or hybrid event	Scan the QR code on the main screen or on printed signs

Before and after the live session, the platform does not matter at all. You embed the game on your registration page or send the link by email.

Three steps to add Playly to any webinar

1. Build your game. Pick a game type, add your brand name, and choose a prize.
2. Get your share options. Copy the link, download the QR code, or copy the embed for your website.
3. Place it in your webinar. Put the QR code on a slide and the link in chat. Add the embed to your registration page.

Which Playly game fits each webinar goal

Each webinar stage has one job. Pick the game that does that job best.

Webinar goal	Playly game	Where to use it
Drive registrations	Wheel of Fortune, Scratch Card	Your registration page, or promo posts
Learn what attendees want	This or That	Registration thank-you page or invite email
Collect pre-event answers	Survey Match	Reminder email
Wake the room mid-session	Express Emoji, Spot the Difference	QR code on a break slide
Build product awareness	Memory Game, Jigsaw Puzzle	QR code on the closing slide
Re-engage no-shows	Scratch Card, Tap to Win	Replay email
Qualify leads	This or That, Survey Match	Follow-up email

Every Playly game also gives you:

• Three ways to share: a link, a QR code, or an embed on your website.
• Your brand: build each game under your own brand name.
• A leaderboard: see every player and their score.
• Lead export: download all leads as an Excel file and import them into any CRM.

How to use Playly before, during and after your webinar

A gamified webinar starts before the first slide and ends after the replay. Plan each stage around one goal.

Before the webinar: drive sign-ups and learn your audience

1. Reward registration with a prize game. Embed a Wheel of Fortune or Scratch Card on your registration page, or share it in promo posts. Invite people to register and spin for a prize. A game gives a reason to sign up today, not later.
2. Let the audience pick the agenda. Run a This or That game on two topics. The winner opens the session. Every vote also tells you what each lead cares about.
3. Ask your pre-event questions as a game. Swap a dull form for Survey Match. A game feels less like homework than a form.

During the webinar: keep attendees playing

1. Open with a QR code game. Put a QR code on your welcome slide. Run a quick This or That, such as “Which challenge hits you hardest?” Share the split and react to it.
2. Use a game as the break. Show a QR code to a two-minute Spot the Difference that uses your product screenshots. People play on their phones while the webinar keeps running.
3. Show the leaderboard on screen. Name the top players out loud. A little competition keeps people watching until the end.
4. Close with a prize game. Share a Memory Game that features your product. Award a prize to the top score. Engaged attendees now become named leads.

After the webinar: turn attendees into pipeline

1. Send the replay with a game inside. Add a Scratch Card or Tap to Win that reveals an offer. It gives no-shows a reason to click.
2. Qualify leads with play. Use This or That or Survey Match to ask about budget, timeline or team size. Pass the answers to sales.
3. Combine the data. Download your game leads as an Excel file and import them into any CRM. Tag each lead with the games they played. Segment your follow-up emails by interest. Use the This or That results to pick your next webinar topic.

Start with one game

You do not need to gamify every stage at once. Pick one game for your next webinar’s registration page. Measure sign-ups against your last event. Then add the next stage.

Frequently asked questions